Have you been struggling with Byzantine B2B procurement processes? Balance Payments has your back, with tools for B2B sellers to collect funds through self-service checkout pages. Features include multiple payment options, transaction fee support for marketplaces, and an API for further customization. They just raised a $56 million Series B, bringing total funding to $86.5 million.
Are you tired of bad news, Dear Reader? Let’s look today at tech to make your business life better. We’ll start with Contentware, which has expanded the types of campaign content it can auto-generate, based on nothing more than a brief description of the desired asset. “What used to take 4-7 hours can now be done in 10 minutes” they tell us. Whee!
Or perhaps you’ve been placing ads in video games and worry about where, or whether, they’ve been showing up. The media quality gurus Integral Ad Science have just teamed with in-game adtech vendor Anzu to measure important things like invalid traffic, viewability, and brand safety. I’ll sleep better tonight just knowing about it.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.