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Bally’s Buys Telescope for Real-Time Engagement

The News Gods have been mostly on vacation this week, but they did share that casino and events operator Bally’s Corporation is buying Telescope Inc., which builds real-time engagement solutions for live and online events.  The deal will bolster Bally’s interactive brands.  It’s an example of brands buying technology companies instead of just using their products.

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Data Investment Falls Short: Dremio Survey

August 16, 2021

Managers do recognize the problem: 55% of data and analytics pros in this Dremio survey said their company has increased its data investments in the past two years, but just 22% of that group said they had achieved a full return on their investment. Meanwhile, this Harvard Business Review Analytic Service report for Profisee found that 60% of executives believe their company underinvests in data.  They see processes including data governance, master data management, and data auditing, as the most important solutions, not data warehouse or cloud technologies.

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Verint Adds Conversocial to Expand Messaging Capabilities

August 13, 2021

While brands sometimes buy tech for themselves, most tech acquisitions are still by other tech companies who want to expand their scope or snap up a competitor.  Verint, which rather grandiosely calls itself “The Customer Engagement CompanyTM” but basically analyzes phone calls, has expanded the old-fashioned way by purchasing Conversocial, which provides messaging tools for human and bot service agents.  Price was $50 million.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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