News

Barometric Measures Retail Impact of Print Media

Cross-channel identity company Barometric has launched a solution to measure the impact of print advertising on online and in-store purchases. It will leverage Barometric’s proprietary database connecting 94 million U.S. postal addresses to 600 million devices. Barometric was spun off from adtech vendor AdTheorent just last month.

More News

Next Article

DMA, ARF and CIMM Working on Standard Label for Data Quality

May 4, 2018

Here’s a peculiar item: three industry groups have formed an initiative to create “quality label” for marketing data, similar to the nutrition labels on food packages. Participants include the Data & Marketing Association (DMA), The Advertising Research Foundation (ARF) and The Coalition for Innovative Media Measurement (CIMM), plus 15 big compilers and users of marketing data. The label would disclose source, collection, recency, and “compliance signals” with industry and legal standards. Presumably the underlying motivation is to ease concerns about liability for using data that violates GDPR.

CDPI Newsletter