Basis Technologies is integrating with IRIS.TV to support contextual targeting for CTV programmatic advertising. Basis is an advertising automation platform, IRIS.TV a content data marketplace built for streaming. The potential to target ads based on the nature of video content has long been available for linear TV, but not readily for CTV.
Social customer engagement vendor Emplifi has launched Emplifi Fuel, an out-of-the-box solution that combines voice-of-customer data, brand content, industry knowledge, and generative AI to build automated workflows based on user-specified business objectives. The system measures progress against objectives, suggests tactics, and automates user-selected tactics using Emplifi AI capabilities.
Publicis Groupe has acquired data collaboration and connectivity platform Lotame. Lotame will be integrated with Publicis Epsilon, expanding its portfolio of (non-cookied-based) consumer profiles to some four billion. This continues the trend of the large agency holding companies investing heavily in tech.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.