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Basis Technology Acquires KonaSearch to Extend Salesforce Search Capabilities

Meanwhile, Basis Technology has acquired KonaSearch, a specialist in searching within the Salesforce cloud. Basis uses Natural Language Processing technology for many applications. This particular deal lets them use it to connect data stored in Salesforce Sales Cloud, Service Cloud and external storage systems including SharePoint, Box, and Google Drive.

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Humans Gain Ground on Goldfish Attention Span

June 28, 2019

Best for last: humanity may be recovering from its mobile phone-induced stupor, with attention spans once again exceeding the goldfish level. Six-second video ads have lost ground to 15 second ads, 30 second ads are displacing fifteens, and more people can now watch for one or even two full minutes. The driver is a shift from watching video on mobile devices to watching on connected TVs. This all based on research from advertising asset management company Extreme Reach.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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