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BDEX Launches Self-Service Look-Alike Audience Targeting

BDEX is a consumer data exchange that builds lists based on look-alike modeling against a brand’s target audience.  They just launched a new self-service, freemium tool that supports targeting against more than 5,000 audience segments.  Although models are based on uploaded customer lists, BDEX doesn’t retain any of that data.

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MarTech platform Involve Asia expands to Vietnam

April 21, 2022

Involve Asia, a MarTech platform for partnership marketing in Southeast Asia, has expanded to Vietnam, marking its growing footprint in the region. Marketing partners in Vietnam face lengthy payment processes while working for marketers, and this is what Involve Asia aims to solve. The company said Vietnam is an important market for Involve Asia as it is one of the fastest-growing economies in Southeast Asia with a vibrant and technologically savvy population.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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