BDEX is a consumer data exchange that builds lists based on look-alike modeling against a brand’s target audience. They just launched a new self-service, freemium tool that supports targeting against more than 5,000 audience segments. Although models are based on uploaded customer lists, BDEX doesn’t retain any of that data.
Back on the targeting front, Neustar has partnered with out-of-home video network Captivate to identify audiences across Captivate’s network for 23,000 displays in nearly 2,000 office, residential, and golf facilities. The ads can’t be targeted directly at individuals.
Involve Asia, a MarTech platform for partnership marketing in Southeast Asia, has expanded to Vietnam, marking its growing footprint in the region. Marketing partners in Vietnam face lengthy payment processes while working for marketers, and this is what Involve Asia aims to solve. The company said Vietnam is an important market for Involve Asia as it is one of the fastest-growing economies in Southeast Asia with a vibrant and technologically savvy population.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.