BDEX is a consumer data exchange that builds lists based on look-alike modeling against a brand’s target audience. They just launched a new self-service, freemium tool that supports targeting against more than 5,000 audience segments. Although models are based on uploaded customer lists, BDEX doesn’t retain any of that data.
Back on the targeting front, Neustar has partnered with out-of-home video network Captivate to identify audiences across Captivate’s network for 23,000 displays in nearly 2,000 office, residential, and golf facilities. The ads can’t be targeted directly at individuals.
Involve Asia, a MarTech platform for partnership marketing in Southeast Asia, has expanded to Vietnam, marking its growing footprint in the region. Marketing partners in Vietnam face lengthy payment processes while working for marketers, and this is what Involve Asia aims to solve. The company said Vietnam is an important market for Involve Asia as it is one of the fastest-growing economies in Southeast Asia with a vibrant and technologically savvy population.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.