Behavior-based personalization has started out-performing journey-based personalization in emails, and both do better than broadcast emails. That’s according to an analysis of over 17 billion emails by MoEngage. Broadcast (mass) emails are performing worse on most metrics YoY.
2024 saw a 9.3% YoY increase in average SaaS spending, the first jump in three years, according to a new report from Zylo. The reason seems simply to be that vendor prices have gone up. In order to maintain revenue, vendors are offering premium add-ons, AI features, as well as shifting to new pricing models, especially consumption-based pricing.
Looking back at 2024 and at the trends shaping 2025, Winterberry Group sees CTV taking center stage with spending approaching parity with linear TV. One main factor is the arrival of sports coverage in the CTV space. It also sees the creator economy moving beyond mere influence to measurable impact.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.