Bengaluru-based LeadSquared establishes Oceania headquarters

LeadSquared, a Bengaluru-based leader of end-to-end sales, marketing, and onboarding automation solutions, has the opened a new office in Melbourne, Australia. As they expand internationally, Melbourne’s innovation culture, technology infrastructure, and talent will play a key role in supporting their efforts, not just from a market expansion perspective in the Oceania and APAC region, but also in leading their go-to-market training efforts globally.

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Half of Third-Party Data Signals Have Been Lost: IAB Report

September 14, 2022

The folks at Interactive Advertising Bureau (IAB) are in a sour mood, judging by this report.  They find that actions from Apple, Firefox, and others have already removed half of the “signal fidelity” once provided by third-party identifiers, with even greater losses on the way.  Yet IAB sees state-level privacy regulation as an even greater threat.  Worse still, companies are doing a poor job in getting ready for the new situation.   Color them glum.

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Large Organizations Use Average of 367 Applications: Forrester Report

March 27, 2023

I can’t bring myself to lead with yet another generative AI story, so we’ll start instead with this Forrester report for Airtable, which found that organizations have lots of software applications.  The average is 367 in use at large organizations, with teams using an average of 45 daily and individuals using an average of 52 weekly.  No surprise here but a good reminder of why data integration is so important.

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