Bengaluru-based LeadSquared establishes Oceania headquarters

LeadSquared, a Bengaluru-based leader of end-to-end sales, marketing, and onboarding automation solutions, has the opened a new office in Melbourne, Australia. As they expand internationally, Melbourne’s innovation culture, technology infrastructure, and talent will play a key role in supporting their efforts, not just from a market expansion perspective in the Oceania and APAC region, but also in leading their go-to-market training efforts globally.

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The folks at Interactive Advertising Bureau (IAB) are in a sour mood, judging by this report.  They find that actions from Apple, Firefox, and others have already removed half of the “signal fidelity” once provided by third-party identifiers, with even greater losses on the way.  Yet IAB sees state-level privacy regulation as an even greater threat.  Worse still, companies are doing a poor job in getting ready for the new situation.   Color them glum.

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