Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.

Almost 90% of the 700 mobile marketers surveyed by Liftoff say their 2025 app ad budgets remain the same or larger than last year. Time spent on non-gaming apps has remained steady or grown across most top markets. Non-gaming apps have been a growing share of the market for the last two years.

When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.