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Best Buy Launches New Ad Business

It’s not just publishers who see gold in their first party data.  Retail media platforms were arguably the biggest advertising news in 2021.  This year promises more of the same, with Best Buy kicking off its own ad business.  And since a little virtue signaling never hurts, they’ve also announced they’d devote 10% of their own media spend to BIPOC media by 2025.  If you don’t know what BIPOC stands for, you’re not in the target audience.

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70% of Publishers See Gain from End of Third-Party Cookies: Adweek Study

January 5, 2022

Publishers mourning the loss of third party cookies have moved past acceptance to the previously undocumented stage of glee.  An amazing 70% in this Adweek survey said they saw the end of third party cookies as beneficial.  Surely related: 36% said relationships with Big Tech have gotten worse in the past two years.  First-party data and contextual ads are tied as the priorities for making it happen; data issues are the biggest challenges.  Download for details.

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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