Best Buy Launches New Ad Business
It’s not just publishers who see gold in their first party data. Retail media platforms were arguably the biggest advertising news in 2021. This year promises more of the same, with Best Buy kicking off its own ad business. And since a little virtue signaling never hurts, they’ve also announced they’d devote 10% of their own media spend to BIPOC media by 2025. If you don’t know what BIPOC stands for, you’re not in the target audience.