Bestseller selects IBM Consulting for digital transformation

European fashion brand Bestseller has selected IBM Consulting for a large digital transformation project in its Indian business. Headquartered in Denmark, Bestseller is an internationally operating fashion retailer with almost 9,000 shops worldwide, mostly in Europe and Asia. In India, Bestseller has a footprint of around 400 brand outlets and a presence in over 1,200 shop-in-shops in external multi-brand stores throughout the country.