Better Data Access Leads to Better AI Use and Higher Revenue: BlueShift Study

Also illustrating the link between data and analytics, a survey from CDP vendor BlueShift finds that B2C firms with advanced data access are more than twice as likely as others to use advanced artificial intelligence for segmentation and personalization. Perhaps more compelling: firms using more than 75% of their data are 1.4x more likely to exceed revenue goals. Can you hear me now?