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Better Data Lets Amazon Ad Buying System Threaten Google’s Lead

When it comes to picking ad buying systems, the software is less important than the data it can access. That’s the moral of this Digiday report that Amazon’s demand-side platform (DSP) is now tied with Google among ad buying agencies. Amazon’s software isn’t especially great but it has exclusive access to Amazon’s data on individual consumers’ shopping history. Low price and self-service options also weigh in Amazon’s favor.

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Amazon Beats Walmart Prices But Gap Is Narrowing: Profitero Study

October 30, 2017

Remember when Walmart was the evil empire destroying small businesses across America? Today the $500 billion behemoth has somehow morphed into a spunky underdog fighting Amazon.com ($136 billion revenue). One dimension to the duel is pricing, where Amazon continues to undercut Walmart’s core promise of being cheaper than anyone else. This new study from Profitero finds that Amazon underpriced Walmart in 12 of 13 categories, although the average difference is just 3%. Walmart still beats the prices of other retailers.

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Predictive Analytics Vendor Infer Sold to ESW Capital

October 26, 2017

B2B predictive analytics vendor Infer has been sold to ESW Capital, which will fold it into ESW’s Ignite Technologies affiliate. Infer assembles business profiles by scanning the Web for news and company information, and combines these with clients’ own marketing automation and CRM data. ESW is on a martech buying spree, having also purchased Infobright DB, Jive, ThinkVine, Placeable and FirstRain in the past year.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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