BetterCommerce, a leader in the provision of composable and headless ecommerce solutions for mid-market retailers and brands has announced a strategic partnership with AdYogi, a leading multichannel marketing agency with multi-disciplinary expertise across Google, Facebook and Instagram, underpinned by cutting-edge technology to accelerate sales.
Egyptian B2B eCommerce platform Cartona has received a $12 million Series A funding from Silicon Badia, with the active support of the SANAD Fund for MSME.
The data centre facility industry in India is growing at a fast pace as data generation and consumption along with digital transformation is also on the rise. The compound effect of government’s push for digital adoption, Infrastructure industry status and private enterprises undergoing digital transformation, new age start-ups setting and consuming digital platforms to launch new services and products.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.