Bevy, the only enterprise community event engine, today announced the acquisition of Eventtus. The acquisition adds more than 20 engineers to the Bevy team, including Egyptian founders Mai Medhat and Nihal Fares. It also extends Bevy’s event technology stack with the addition of a mobile in-person conference app, and several other engagement tools for attendees.
Google announced the list of startups for the second cohort of ‘Google for Startups Accelerator Middle East and North Africa’, a three-month digital accelerator programme for Seed to Series A technology startups based in the region. The twelve technology startups come from six Arab countries across automotive, agriculture, fitness, fintech, real-estate, e-commerce and entertainment.
As a result of the COVID-19 pandemic, many organisations are making new customer experience (CX) investments, particularly in data management and customer data platforms, to generate greater value out of customer data, improve resiliency, and accelerate growth, IDC says.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.