Salesforce is partnering with BPCL to fulfil the vision of ‘One BPCL’ by uniting all business units through a single, shared customer view. This will help in anticipating customer needs and delight them at every turn.
For about 30 years, the Indian subsidiary of Pepe Jeans relied largely on partners and intermediaries to reach consumers. But now, with the aim of building a truly customer-centric business, the brand is going down the D2C route. Cultivating a personal relationship with consumers and communicate directly with them is the end goal of the company.
Alida plans to launch a data centre in Sydney in winter 2022 in order to provide enhanced data services as well as scale to serve more customers operating in the Oceanic region. Having an onshore data centre will help it not only to better meet the needs of customers in Australia and New Zealand but also enhance the data collection process and efficiently meet clients’ regional compliance requirements.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.