Founded in June, the Brazil-based company provides what it calls “back-office-as-a-service,” which includes bookkeeping, CFO services, legal and HR services so entrepreneurs can focus on their core business. The company counts 134 companies as customers and looks to hire 100 people across engineering, technical, accounting, legal, human resources, marketing and customer service.
In the past decade, Mercado Pago has been rolled out across the region in eight key countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay and Venezuela. According to a July 2019 study from mobile data company Ogury, Mercado Pago was present on 16.5% of Android and iOS mobile devices, a significantly greater share compared with PayPal (0.7%) and Todo Pago (0.5%).
Uruguay’s strong initial response to the pandemic kept infection rates low and its audiovisual sector was the first in the region to return to work in 2020. This made it a go-to location for international film and TV projects interrupted by the global crisis. Netflix was the first to arrive in Uruguay in 2011, followed by Amazon Prime in 2016 and Apple TV+ in 2017. In large part, the rapid growth of the audiovisual sector and eCommerce in Uruguay during Covid19 reflects a years-long public policy committed to the growth... Read More >
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.