In the good old pre-AI days, publishers didn’t mind crawlers taking their content because they got traffic in return. AI search generates very little publishers traffic, so publishers don’t want AI crawlers taking their content without compensation. BidSwitch is tackling the issue with the Dynamic Content Ledger, which allows AI crawlers to programmatically bid for page-level access.
Brand reputations are increasingly at risk from fake ads and inappropriate content. BIGO Ads and GeoEdge have partnered to combat these problems with enhanced ad content review to identify and block unwanted ads. They’re also offering global compliance tools.
The CDP Institute is still eagerly collecting responses to our annual Member Survey. If our requests haven’t reached you, or if you haven’t had a few spare minutes, please click here to share your experience. We’ll appreciate it, you’ll have done a Good Deed, and, if enough of you reply, Jamie may get his wings.