Big tech faces tough new laws under ACCC plan
Apple, Google, Facebook and other big tech companies are facing tough new regulations in Australia to rein in their anti-competitive behaviour.
Apple, Google, Facebook and other big tech companies are facing tough new regulations in Australia to rein in their anti-competitive behaviour.
Ever-sophisticated use of intent data and predictive intelligence, along with a stronger emphasis on marketing’s contribution to revenue, are firmly in the sights of Boomi’s marketing chief as she looks to fuel growth at the tech vendor.
Ascend2 took a look at the state of marketing automation and found that just 20% of respondents feel they are using their system to its full potential. Lack of training (39%), resources (32%) and budget (31%) were the most cited obstacles, ranking well ahead of poor integration (16%), missing features (14%) and decentralized data (14%). This doesn’t mean integration is a solved problem: just 7% of respondents said their marketing automation is fully integrated with other systems and 29% said it’s mostly integrated.
Will the metaverse rescue marketers from the loss of third-party cookies and device tracking? Perhaps you scoff the metaverse doesn’t actually exist. That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel. Pioneering? Optimistic? Delusional? Take your pick.