Big tech faces tough new laws under ACCC plan
Apple, Google, Facebook and other big tech companies are facing tough new regulations in Australia to rein in their anti-competitive behaviour.
Apple, Google, Facebook and other big tech companies are facing tough new regulations in Australia to rein in their anti-competitive behaviour.
Ever-sophisticated use of intent data and predictive intelligence, along with a stronger emphasis on marketing’s contribution to revenue, are firmly in the sights of Boomi’s marketing chief as she looks to fuel growth at the tech vendor.
Ascend2 took a look at the state of marketing automation and found that just 20% of respondents feel they are using their system to its full potential. Lack of training (39%), resources (32%) and budget (31%) were the most cited obstacles, ranking well ahead of poor integration (16%), missing features (14%) and decentralized data (14%). This doesn’t mean integration is a solved problem: just 7% of respondents said their marketing automation is fully integrated with other systems and 29% said it’s mostly integrated.
If a TV manufacturer like Roku can sell ads, why not a brand that makes personal computers? Hewlett Packard has been courting advertisers with the concept of the HP Media Network, according to reports. Given the distribution of HP PCs, the network might reach 830 million people globally across more than 100 million devices. The network would primarily offer laptop-targeted ads and streaming services.