Big tech faces tough new laws under ACCC plan

Apple, Google, Facebook and other big tech companies are facing tough new regulations in Australia to rein in their anti-competitive behaviour.

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One-Fifth of Companies Use Marketing Automation to Its Full Potential: Ascend2 Survey

September 8, 2021

Ascend2 took a look at the state of marketing automation and found that just 20% of respondents feel they are using their system to its full potential.  Lack of training (39%), resources (32%) and budget (31%) were the most cited obstacles, ranking well ahead of poor integration (16%), missing features (14%) and decentralized data (14%).  This doesn’t mean integration is a solved problem: just 7% of respondents said their marketing automation is fully integrated with other systems and 29% said it’s mostly integrated.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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