Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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Trackable Ads Earn 2.7x Higher eCPM Than Non-Trackable Ads: Pubmatic Report

August 8, 2022

When Apple started to enforce its Application Tracking Transparency (ATT) rules for iPhone in April 2021, no one knew how many users would share their IDFA device ID when given an explicit choice.  More than one year later, Pubmatic reports the rate is about 30% for iOS 14.5 and higher, compared with 55% for earlier iOS versions.  One secondary result is that impressions with IDFA present earn a cost per thousand (eCPM) that’s 2.7x higher than impressions without an IDFA.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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