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BigCommerce Adds BOPIS APIs

Remember BOPIS? Buy Online Pick up In Store was a hot topic during the Covid pandemic, when people didn’t want to shop in person but still needed to get stuff. We haven’t heard much about it recently but it has become a standard capability. Ecommerce platform BigCommerce just announced a collection of APIs to help merchants incorporate it into their websites.

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Joint Industry Committee Offers Draft Requirements for Video Measurement

March 7, 2023

When I say “currency”, is what pops into your head “crypto” or “ad measurement”? If the latter, you’ll be excited that the Joint Industry Committee, a consortium of TV programmers, has published a first draft its requirements for cross-platform video currencies. The JIC will certify solutions that meet the standards, giving media buyers even more conflicting options to choose from. Sounds like a plan.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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