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Bigeye Raises $45 Million for Data Observability Platform

Data observability platform Bigeye has raised a $45 million Series B, bringing its total to $66 million.  I know you probably don’t care, Dear Reader, but am reporting it anyway because it’s important to recognize the booming growth of data management tools that help IT departments construct their own customer data management systems.

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Google Ads Switches to Data-Driven Attribution Model as Default

September 28, 2021

In classic lemonade-from-lemons style, Google is adapting to the loss of cookies by switching Google Ads’ default conversion reporting away from click-based methods to machine learning-based attribution models.  The company swears its technique drives lower cost-per-acquisition, and it probably does.  But it also requires you to trust that they’ll honestly report results since there’s no way to check their work.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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