Data observability platform Bigeye has raised a $45 million Series B, bringing its total to $66 million. I know you probably don’t care, Dear Reader, but am reporting it anyway because it’s important to recognize the booming growth of data management tools that help IT departments construct their own customer data management systems.
In classic lemonade-from-lemons style, Google is adapting to the loss of cookies by switching Google Ads’ default conversion reporting away from click-based methods to machine learning-based attribution models. The company swears its technique drives lower cost-per-acquisition, and it probably does. But it also requires you to trust that they’ll honestly report results since there’s no way to check their work.
The alleged database was said to contain scraped data, including names, phone numbers, Clubhouse ranks and Facebook profile links. Recommendations are for Clubhouse and Facebook users to remain vigilant and prepare for any cyberattacks – also to consider enabling two factor authentication.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.