Enforcement began yesterday for the California Consumer Privacy Act, which makes this a good time to mention that personal data discovery vendor BigID and privacy management platform TrustArc have teamed up simplify compliance with CCPA and other regulations. So I just did.
Will work-from-home be more common once the pandemic ends? Should it? Survey results are mixed. ringDNA found 84% of salespeople feel they are equally or more productive selling remotely. But most expected to return to the office regardless: just 22% said there will never be a complete return to in-office working. Download for more on the pandemic’s impact on sales and marketing methods.
Infutor does focus on customer data and on identity management in particular. They just released an online service that lets companies clean and enhance their CRM data. The service draws on Infutor’s own identity graph of more than 260 million consumers. It applies a persistent ID for identity resolution and tracking over time.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.