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BigID Launches Privacy Management Portal

Privacy requirements keep expanding. BigID, whose core business is helping companies find where they’re storing personal data, is taking the next logical step with a portal to help manage that data. Capabilities include self-service management of consumer data requests and preferences, data rights management, user experience templates, and authentication of data requestor identities.

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CDPs More Used than DMPs for Programmatic Ad Buying: MiQ Research

May 7, 2020

This report from programmatic media buyer MiQ isn’t really about Customer Data Platforms, but this is the CDP newsletter so I’ll highlight that 46% of U.S. media buyers reported having a CDP, compared with just 36% who said they had DMPs. The bigger message of the study was that programmatic now includes out of home, connected TV, and audio ads as well as mobile ads. They found 51% of U.S. companies have separate buying teams for each channel and just 14$ use a single automated platform across all channels.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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