Privacy requirements keep expanding. BigID, whose core business is helping companies find where they’re storing personal data, is taking the next logical step with a portal to help manage that data. Capabilities include self-service management of consumer data requests and preferences, data rights management, user experience templates, and authentication of data requestor identities.
This report from programmatic media buyer MiQ isn’t really about Customer Data Platforms, but this is the CDP newsletter so I’ll highlight that 46% of U.S. media buyers reported having a CDP, compared with just 36% who said they had DMPs. The bigger message of the study was that programmatic now includes out of home, connected TV, and audio ads as well as mobile ads. They found 51% of U.S. companies have separate buying teams for each channel and just 14$ use a single automated platform across all channels.
Mozilla is working on a Firefox extension that will generate unique aliases so users can hide their true email address when they fill out Web forms. The feature is similar to one that Apple announced last year. More evidence that privacy protecting technology is becoming more widely available.
Lytics has launched Cloud Connect, which lets users create SQL queries to extract an audience from a cloud database and send it to an ad network. They describe it as a “freemium” product but don’t get too excited: the free version connects just one warehouse to one ad network.