Since today’s category seems to be “companies vaguely connected with Salesforce”, let’s finish with word that mobile sales enablement vendor Bigtincan has purchased Veelo, a complementary solution with more of a desktop focus. Did I mention it integrates with Salesforce?
Martech funding so far this year is more than double the rate of 2018, reaching over $6 billion, according to Venture Scanner. Content creation and content marketing had the highest funding. The report doesn’t include CDPs.
This Experian report also has some interesting insights about attitudes towards data. The main finding is that 84% of respondents say their company’s data is mostly managed by IT but 75% think departments should be responsible. These are not happy campers. Oddly enough, half say they have a single customer view in place, with most saying it sits in a CRM or marketing automation system. No mention of CDPs.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.