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Bitso launches crypto payments with QR code in Argentina

Argentina is the first market in Latin America where Bitso (Mexican Cryptocurrency Exchange) launches crypto payments through QR codes. This payment method will enable Bitso’s one million users in this country to pay their daily expenses from their apps at any merchant that accepts QR payments. To make a payment, the user can choose between Argentine pesos (ARS), USD stablecoins, Bitcoin (BTC), Ether (ETH), or DAI.

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Crecy launches the first cryptocurrency-backed credit card in Mexico

September 29, 2022

Mexicans can put their cryptocurrencies to a new use: using them as collateral for a credit card. This is thanks to the card launched this week by local startup Crecy, developed in collaboration with Pomelo, a payment infrastructure and card issuance company from Argentina. Those who want to obtain it must leave Bitcoin, Ethereum, Solana, Cardano, or Polkadot as collateral and will be able to access a line of credit ranging from 1,000 to 720,000 Mexican pesos (US$50 to US$35,000 approximately).

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CMOs Question Value of First-Party Data: Wunderkind Study

September 28, 2022

Better first-party data is often offered as a way to compensate for the loss of third-party data due to privacy changes.   So it comes as a shock that CMOs in this Wunderkind survey rated first-party data the least useful tool for improve martech results.  In fact, respondents were pretty negative on tech in general: just 9% felt their tech strategy improves their marketing performance, 90% felt resources gaps were hindering their success, and 71% plan to reduce online marketing spend in the future.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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