Bizzabo Raises $27 Million for Event Management

Video is great but some things are still more fun in person. I’m talking about business meetings, of course. Event management system Bizzabo has just raised $27 million to expand its business, bringing total funding to $56 million.

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Factual Connects Retail Visits to Online Ad Campaigns

April 22, 2019

Are you tired of stories about tying online behavior to real-world store visits, Dear Reader? What once seemed magical now seems common. Still, it’s arguably the greatest revolution in marketing measurement since the dawn of mass media. In any case, here’s another one: Location data company Factual has launched a new product that correlates ad exposure to visits, using data from Factual’s graph of 300 million devices. Marketers can compare exposed to non-exposed groups to estimate incremental campaign impact.

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Salesforce Buys Salesforce.Org for $300 Million

April 18, 2019

In a bit of a head scratcher, Salesforce has purchased its own nonprofit spin-off,, for $300 million. The money will go the philanthropic Salesforce Foundation., which makes Salesforce software available to nonprofits at deep discounts or for free, will now be part of the for-profit business. Salesforce expects the change to help it grow sales in the non-profit, education, and philanthropy sectors.

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