BJ’s Wholesale No Longer Lacks a Retail Media Network

The only real question about the retail media network at BJ’s Wholesale Club is why it took so long to get started.  The answer may be they didn’t want to build it for themselves, since they just announced their program will use Microsoft PromoteIQ, a comprehensive retail media platform that Microsoft bought in 2019.  Props to Microsoft for making that deal before retail media networks were cool.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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Retail Fluent Launches Retail Media Network Service

December 7, 2022

“Retail innovation, design and décor” sounds like an odd combination, although the décor in question has to do with store fixtures, not curtain swags.  In any case,that’s what Retail Fluent does.  They’ve just added retail media networks to the list, including in-store screens, programmatic ad sales, and audience measurement.  And if you do want a drop valance in ruffled muslin, they can probably get you that too.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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