Blackstone Buys Majority of App Marketing Platform Liftoff for $400 Million-ish

Private equity firm Blackstone also did a little self-gifting, spending a reported near-$400 million for a majority share in mobile app marketing platform Liftoff. The product uses AI to identify engaged users, run creative tests, and optimize media buys. Other recent Blackstone investments include, Bumble, and Vungle.