Blockchain sometimes feels like a solution in search of a problem, but it does make sense as a tool to prevent illegitimate use of digital coupons. Industry cooperative The Coupon Bureau has set out a roadmap to deploy its Universal Positive Offer File, a central database of single-use offers that can be validated in real time. It will replace a bar code-based system.
More than half (54%) of senior marketing leaders are disappointed in the results of their analytics investment, according to this Gartner survey.
Keep an eye on CA’s Prop 24 The California Privacy Rights and Enforcement Act of 2020 (CPREA), also known as Prop 24, looks good for passage in November. If so, impact will extend far beyond the state. Key objectives are increasing protection of sensitive data and geolocation data – and also tripling fines on abuse of youth data.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.