Blockgraph is another cookieless identity resolution vendor. It has an intriguing backstory as a Comcast spin-off now jointly owned with Charter and Paramount, and enabling privacy-safe data sharing and TV ad targeting. Blockgraph just partnered with FullThrottle, which collects first-party data for its clients. FullThrottle clients will map their data to Blockgraph households for ad targeting and measurement.
It’s not exactly news when a CDP vendor integrates with an identity resolution platform, since it happens all the time. But we did report last week when Salesforce announced a dozen or so new integrations for its CDP via AppExchage. So let’s be fair and note that Tealium announced an integration with Merkle’s Merkury cookieless identity resolution and data enhancement product.
A bipartisan anti-trust bill that looks like it may have sufficient Senate votes to move on to Congress could prevent Amazon, Apple, Facebook, Google and other major technology companies from favoring their own platforms to keep smaller companies from being able to compete. Big Tech companies have countered that it will be harder for them to ensure privacy and security…but, given their records, maybe it can be cause to improve.
The past year has been tough for all kinds of tech investments. This LUMA report offers an overview of martech, adtech, and content tech financial activity in public markets, private financing, and mergers and acquisitions. To summarize a mixed picture: the bleeding has stopped but growth has not yet resumed.