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Bloom Intelligence Expands In-Store Wifi Marketing

Retail Wifi marketing and analytics vendor Bloom Intelligence has added new metrics to its platform. Bloom Intelligence installs Wifi systems for use by in-store customers and provides marketing features including behavior-triggered promotions while the customer is on-site. Bloom Intelligence is part of Captiveyes, which runs indoor digital advertising systems.

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Retailers Look to AI to Improve Customer Experience: Forrester

August 4, 2017

One reason retailers don’t do personalization is it’s too complicated. Artificial intelligence is expected to help, according to a Forrester study for ecommerce platform vendor Emarsys. Intelligent recommendations was the second-most planned application for AI (40%), following analytics (43%). Using AI to personalize customer experiences across channels was the most common application expected to be implemented within the next twelve months (81%).

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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