CDP Bloomreach has acquired Radiance Commerce, an enterprise conversational commerce platform powered by generative AI. Conversations with Radiance guide customers through purchase journeys, assisting with product recommendations and discovery. Radiance’s technology will support the evolution of Bloomreach’s existing conversational tool, Bloomreach Clarity.
Customer data and marketing platform ONEcount is teaming up with cloud software provider Upland and Specialized Fulfillment Services to offer an integrated “best-of-breed” CX suite. ONEcount will be providing 360 degree customer data and its ID graph, Upland will be contributing its PostUp email marketing software and SFS brings a range of tools including payment processing. Importantly, the three vendors will also be integrating their customer support, aiming at a “one vendor” feel.
The European Union’s Digital Service Act, which places wide-ranging obligations on online platforms, including protections for minors, originally extended only to very large digital players such as Apple, Google and Meta. From February 17, it applies to all online platforms serving a European audience. The only exceptions will be very small businesses: fewer than 50 employees and annual turnover below 10 million euros.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.