What about Bloomreach, you ask? They also have a new friend, partnering with Contentsquare to feed insights based on digital behaviors to Bloomreach’s customer engagement platform. Bloomreach will also push information from its CDP back to Contentsquare because that’s what friends are for.
Marketers are also eager to understand what happens on the customer journey in between an ad impression and a purchase. CallRail fills in some blanks by tracking telephone call data. They’ve just integrated with Adobe Analytics to link that information with online interactions, enabling more effective multi-channel attribution.
Excitement over generative AI is increasingly clouded by fears about security, privacy, copyright violations and errors of all sorts. The folks at Salesforce have noticed. When they introduced the inevitable AI Cloud today their focus was the Einstein Trust Layer, which prevents large language models from retaining sensitive customer data. The word “trust” appears 38 times in the press release.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.