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Bloomreach Combines CDP Data with Contentsquare Insights

What about Bloomreach, you ask? They also have a new friend, partnering with Contentsquare to feed insights based on digital behaviors to Bloomreach’s customer engagement platform. Bloomreach will also push information from its CDP back to Contentsquare because that’s what friends are for.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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