Next we have a deal to give clients of open source ecommerce platform Shopware access to Bloomreach marketing, personalization, and CDP features. The deal may also extend to Bloomreach helping to sell Shopware outside of Europe.
We have a gaggle of CDP partnerships today, Dear Reader. First is a partnership between Lytics and LiveRamp, which will connect customer profiles in Lytics with LiveRamp’s RampID to activate audience segments across many ad channels. A later stage promises to use LiveRamp’s capabilities to identify website visitors in cookieless environments.
Finally, Twilio Segment is among several new partners in Databricks’ Delta Sharing project. Delta Sharing is an open data exchange ecosystem that lets applications read live data from a cloud data lake without copying it. That sort of access is increasingly common among CDP vendors.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.