Bloomreach Engagement is now available in the Shopify App Store. Engagement lets Shopify merchants combine data from Shopify and other sources to create unified profiles, and then develop marketing campaigns based on those profiles.
Tealium has expanded its integrations with Conversion APIs for Meta, Google, Snap, TikoTok, and others. The new capabilities will make it easier to measure advertising results. This is part of a larger trend to build ad audiences in CDPs as DMPs fade from the scene.
Messaging platform Customer.io has added a data pipeline that lets it collect data from multiple sources and send it to a data warehouse, and also moves data from a warehouse to other destinations. While this doesn’t make them a CDP, the company also has product called Journeys that builds proper customer profiles and would tick the CDP boxes.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.