CDP BlueConic has acquired Jebbit, self-described as both a first-party data capture and an experience creation platform. Jebbit enables the acquisition of customer data through custom quizzes, surveys and similar experiences that marketers can create using its AI-powered interface. This data can be used to enrich the enterprise customer data held by BlueConic.
Claravine’s Data Standards Cloud aims to improve data consistency throughout an organization by establishing standards set out on a single dashboard. Claravine has released Powered by Snowflake (yes, them again) which will let marketers apply data standards, including metadata, directly to data in Snowflake. Sounds like fun.
Plans for Google parent Alphabet to acquire HubSpot have been shelved, sources told Bloomberg. The talks did not get as far as addressing due diligence. Rumor or not, the effect on HubSpot’s shares was real, down 11% when the story broke.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.