Customer Data Platform vendor BlueConic has added a recommendation engine to its product. The engine works at the individual level, draws on profiles assembled by BlueConic, and can drive messages delivered by BlueConic. The company says customers have seen 30 to 50 percent higher click-through rates than with existing recommendation tools.
Let’s list marketing cloud vendors: Adobe, Salesforce, Oracle, IBM and…Nielsen? Who knew? The Nielsen cloud was announced last April (no, not on April 1). As you might expect, the Nielsen cloud is mostly about data, including cross-device profiles, a Data Management Platform for audience creation, and several types of analytics. It feeds data to other systems for execution. Nielsen just announced a connector for personalization vendor RichRelevance. It will provide demographics, interest, and intent data on otherwise new and anonymous Web site visitors so that RichRelevance can personalize their treatments..
Here’s another mixed blessing. The new chief of the Federal Communications Commission is expected to overturn rules that required consumer consent before Internet Service Providers like Verizon and Comcast could monetize the behaviors of their customers. Net neutrality is on the chopping block too. Ad industry leaders are happy. Privacy advocates, not so much.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.