News

BlueConic CDP Adds Recommendations Engine

Customer Data Platform vendor BlueConic has added a recommendation engine to its product. The engine works at the individual level, draws on profiles assembled by BlueConic, and can drive messages delivered by BlueConic. The company says customers have seen 30 to 50 percent higher click-through rates than with existing recommendation tools.

More News

Next Article

Nielsen Marketing Cloud Connects to RichRelevance for Better Personalization

February 6, 2017

Let’s list marketing cloud vendors: Adobe, Salesforce, Oracle, IBM and…Nielsen? Who knew? The Nielsen cloud was announced last April (no, not on April 1). As you might expect, the Nielsen cloud is mostly about data, including cross-device profiles, a Data Management Platform for audience creation, and several types of analytics. It feeds data to other systems for execution. Nielsen just announced a connector for personalization vendor RichRelevance. It will provide demographics, interest, and intent data on otherwise new and anonymous Web site visitors so that RichRelevance can personalize their treatments..

CDPI Newsletter
Featured Article

Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

CDPI Newsletter