BlueConic is definitely a CDP. They just, announced real-time integration with Acxiom resources for identity resolution, data hygiene, and data enrichment. The deal strengthens BlueConic’s ability to combine offline and online data and to add third party data to information that clients gather directly.
We all know that retailers face massive change, but sometimes don’t recognize how aggressively many are responding. This study from BRP Consulting found that 51% now offer same day delivery, up from just 16% a year ago. About one-quarter have other advanced capabilities such as promotions based on real time events and identifying customers within the store. Lots of other interesting information.
And there’s more. Mobile marketing solution provider yellowHEAD reports a 27% increase in return on ad spending from its new machine learning-based product, which identifies campaign opportunities and predicts performance. YellowHEAD looks at the lifetime value generated by its campaigns, not just initial response rates and costs. As it should.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.