BlueConic is definitely a CDP. They just, announced real-time integration with Acxiom resources for identity resolution, data hygiene, and data enrichment. The deal strengthens BlueConic’s ability to combine offline and online data and to add third party data to information that clients gather directly.
We all know that retailers face massive change, but sometimes don’t recognize how aggressively many are responding. This study from BRP Consulting found that 51% now offer same day delivery, up from just 16% a year ago. About one-quarter have other advanced capabilities such as promotions based on real time events and identifying customers within the store. Lots of other interesting information.
And there’s more. Mobile marketing solution provider yellowHEAD reports a 27% increase in return on ad spending from its new machine learning-based product, which identifies campaign opportunities and predicts performance. YellowHEAD looks at the lifetime value generated by its campaigns, not just initial response rates and costs. As it should.
Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another. Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.