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BlueConic Connects with Acxiom for Identity Resolution and Enhancement

BlueConic is definitely a CDP. They just, announced real-time integration with Acxiom resources for identity resolution, data hygiene, and data enrichment. The deal strengthens BlueConic’s ability to combine offline and online data and to add third party data to information that clients gather directly.

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Majority of Retailers Now Offer Same Day Delivery: BRP Survey

October 6, 2017

We all know that retailers face massive change, but sometimes don’t recognize how aggressively many are responding. This study from BRP Consulting found that 51% now offer same day delivery, up from just 16% a year ago. About one-quarter have other advanced capabilities such as promotions based on real time events and identifying customers within the store. Lots of other interesting information.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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