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BlueConic Connects with Acxiom for Identity Resolution and Enhancement

BlueConic is definitely a CDP. They just, announced real-time integration with Acxiom resources for identity resolution, data hygiene, and data enrichment. The deal strengthens BlueConic’s ability to combine offline and online data and to add third party data to information that clients gather directly.

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Majority of Retailers Now Offer Same Day Delivery: BRP Survey

October 6, 2017

We all know that retailers face massive change, but sometimes don’t recognize how aggressively many are responding. This study from BRP Consulting found that 51% now offer same day delivery, up from just 16% a year ago. About one-quarter have other advanced capabilities such as promotions based on real time events and identifying customers within the store. Lots of other interesting information.

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Meta Faces Class Action for Overcharging Facebook Advertisers

April 17, 2025

Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another.  Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.

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