Customer Data Platform vendor BlueConic has released a CDP readiness self-assessment tool. After answering four questions, respondents are told their company’s maturity level and given a list of use cases that are appropriate to their situation. Nice!
Customer Data Platform vendor Lytics has added a journey orchestration engine, called Orchestrate. The new tool lets marketers define and execute multi-channel campaigns within Lytics and push the resulting lists of customers and the messages they should receive to external systems for delivery.
Mobile marketing automation platform Swrve also raised its $25 million Series D from conventional sources. Swrve gathers mobile data through its own SDK and can connect to other sources. It also exposes the data to external systems. So we could call them a Customer Data Platform, even though they don’t.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.