The latest CDP vendor to address GDPR is BlueConic, which has just released a Consent Management solution. The new module captures consent and data requests from individuals and shares consent status with other systems.
Customer experience is a priority at 95% of companies and a top priority at 57% of companies surveyed by Winterberry Group for the Data & Marketing Association (DMA). The top reason was customer expectations for personalization, cited by 72%. What’s really interesting here is detail on marketer priorities: for example, 62% rate segmentation as the top priority within campaign management, compared with 54% for customer journey mapping and 39% for trigger-based communications.
A few adtech firms blaming GDPR for a decision to leave Europe altogether, according to this article in DigiDay. The author says some are using GDPR as an excuse to leave a market that wasn’t working for them anyway.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.