Bluecore Adds $35 Million Funding for Personalization

Ecommerce personalization vendor Bluecore just took a $35 million Series C funding, bringing its total to $63 million. Bluecore assembles unified customer profiles and generates targeted messages in real time. It’s not a Customer Data Platform because (so far as we know) they don’t also expose that data for use by other systems. The company had more than 400 clients.