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Bluecore Adds Web Site Personalization

Bluecore may qualify as a CDP but they’re a plain-spoken folk who just call themselves a “retail marketing technology company”.  Keeping in character, their just-launched Website personalization module is Bluecore Site. The new module works with Bluecore’s existing email product to coordinate customer treatments across both channels. The email product is unexpectedly called Bluecore Communicate.

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Consumers Prioritize Convenience Over Experience: Oracle Retail Study

October 21, 2019

One of my favorite themes these days is that marketers focus on personalization while consumers want value.  Let’s add some wood to that fire with this Oracle Retail study, which found that consumers rate convenience as the most important part of a great in-store experience (56%), ranking experience far behind at 37%. Yet retailers prioritize them equally: experience 35% vs. convenience 34%.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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