CDP Blueshift also jumped the gun by announcing an extension of its journey orchestration to support all channels including commerce, sales, loyalty, and support. The vendor has also added a new App Hub with 80+ integrations including direct mail, support, CRM, IVR, paid media, and other partners.
International Sloth Day – the traditional day for CDP product announcements – is several weeks away, but some vendors couldn’t wait. Amperity yesterday launched Amperity 4.0, which features real-time event streaming, self-optimizing predictive models, new connectors, more precise data access control, faster queries, and more.
Switching to ad measurement: NielsenIQ has purchased omnichannel analytics vendor Data Impact and e-commerce purchase panel builder Rakuten Intelligence. The deals will extend NielsenIQ’s own retail sales data to provide a more complete view ecommerce results. Separately, Accretive Media has launched an automated out-of-home ad measurement product that combines data on screen locations, consumer households, online and offline sales, foot traffic, website visits, and app downloads. Also: LoopMe has introduced PurchaseLoop Measurement, which uses surveys to measure brand lift across all digital channels in real time.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.