Blueshift Adds Omni-Channel Journey Orchestration

CDP Blueshift also jumped the gun by announcing an extension of its journey orchestration to support all channels including commerce, sales, loyalty, and support.  The vendor has also added a new App Hub with 80+ integrations including direct mail, support, CRM, IVR, paid media, and other partners.

More News

Previous Article

New Cookie-Free Ad Measurement Options from NielsenIQ, Accretive Media, and LoopMe

September 29, 2021

Switching to ad measurement: NielsenIQ has purchased omnichannel analytics vendor Data Impact and e-commerce purchase panel builder Rakuten Intelligence.  The deals will extend NielsenIQ’s own retail sales data to provide a more complete view ecommerce results. Separately, Accretive Media has launched an automated out-of-home ad measurement product that combines data on screen locations, consumer households, online and offline sales, foot traffic, website visits, and app downloads. Also: LoopMe has introduced PurchaseLoop Measurement, which uses surveys to measure brand lift across all digital channels in real time.

CDPI Newsletter