Blueshift has announced a new Audience Insights module using real-time analytics to source insights into customer behavior without leaning on engineering and analytics teams. The module features an interface for data visualization. Blueshift also announced additional data warehouse syncs with Databricks, to be followed by Google BigQuery.
In-game shopping – cleverly called “gcommerce” – is an intriguing alternative to advertising within walled gardens or on the open Web. SCUTI offers a rewarded shopping marketplace integrated with 120 games reaching around 50 million monthly users. They just announced a $10 million in Series A funding, bringing total funding to $17 million.
Trust in ecommerce platforms lags behind social media marketplaces, brick and mortar stores and branded digital storefronts according to a new survey of 500 adult consumers. It can’t help that 42% frequently receive damaged goods and even more report financial fraud, delivery delays and payment glitches. E-sellers are frustrated by back-end processing and fulfillment delays.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.