Blueshift Announces New Snowflake Integration

CDP Blueshift has released a bi-directional integration with cloud data platform Snowflake, making it easier to load Snowflake data into the Blueshift profile database and to post Blueshift data into Snowflake.  The dozens of other announcements from Snowflake’s Summit conference included integrations with data clean room products from Habu, Acxiom, and Aidentified, and a tighter connection with reverse ETL product Hightouch.

More News

Next Article

Neustar Launches a Clean Room of Its Own

June 15, 2022

Neustar has launched Marketing and Analytics Clean Room, following the industry trend of utterly generic product names. Despite the name, Neustar says its product is a “first-of-its-kind solution” that uses advanced identity resolution, machine learning, and privacy-enhancing technology to combine first, second, and third party data from many marketing and media sources including connected TV and walled gardens.

CDPI Newsletter
Previous Article

Immuta Raises $100 Million for Privacy-Safe Data Access

June 14, 2022

Privacy tech is a fast-growing industry, as well as an increasingly important use case for CDPs. So it was a shock yesterday to see OneTrust lay off nearly 1,000 people – one-quarter of its staff – despite $926 million total funding. Let’s balance that with last week’s news that Immuta, which helps companies enforce complex data access policies, raised a $100 million Series E, bringing its total raise to $258 million.

CDPI Newsletter
Featured Article

Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

CDPI Newsletter