June is the gateway to summer romance. Pairing up seems to be in fashion for marketing vendors too. Account Based Marketing vendor ZenIQ announced a $4.6 million investment by investors including Salesforce Ventures.  ZenIQ combines first and third party data into something like a Customer Data Platform.  It then applies artificial intelligence to recommend and help execute Account Based Marketing projects. Salesforce apparently sees ZenIQ as complementing the AI-powered ABM offering, it launched last week.

If subscription services replace retailers and consumers shop mostly within closed systems like Amazon and Facebook, it gets really hard for advertising to have an impact. But until that happens, Dentsu Aegis Network hopes to target all ads at specific (though anonymized) individuals. It has just launched M1, a “people-based marketing platform” that assigns a persistent anonymized ID to every adult in the U.S. and can synch that ID with publishers’ own IDs. It currently has 242 million anonymized profiles based on actual name, address, and/or email address.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.