Customer engagement platform (and CDP) Blueshift is the newest rider on the agentic AI band wagon. Their Customer AI Suite now includes Customer AI Agents, which generate, test, and continuously optimize variations on personalized messages. The company says this allows 10x more experimentation than is possible by mere humans.
AI-powered search engine Perplexity is strengthening its position as an online shopping destination by integrating ecommerce system firmly.ai, which lets users complete a purchase without leaving the Perplexity platform. The firmly.ai API lets Perplexity connect with any ecommerce merchant while the merchant maintains “merchant of record” status.
Can there be a band wagon traffic jam? Offering data management and omnichannel engagement in the same system is another popular trend. 6Sense is joining the parade with Intelligent Workflows, which include Audience workflows that move B2B contacts into appropriate channels for engagement based on AI-powered insights into intent signals and buying stage, and Data workflows that append firmographic, technographic, and intent data to CRM and marketing automation systems.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.