Blueshift has launched a series of new solutions within its CDP to activate first-party for paid media destinations. It will integrate more than 25 leading paid media destinations into its Journey Builder and allow syncing of Blueshift audiences with LiveRamp’s RampID audiences. It will also offer a deeper integration with the Google Ads ecosystem.
Four years after announcing plans to deprecate third-party cookies on the Chrome browser, Google this week announced that cookies are here to stay. Google’s attempts to develop alternatives to cookies had faced criticism from regulators and the adtech world. Google will continue to develop alternatives in its Privacy Sandbox, but Chrome users will be able to make an “informed choice” about whether to receive cookies or not.
Tealium unveiled a new offering, Tealium Healthcare, designed to enable better digital experiences while complying with regulations. The main components address data collection, security and consent, with a special focus on sensitive data. It also leverages Tealium’s CDP to deliver personalized experiences to patients and physicians.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.