CDP Blueshift has launched a new Shopify App Integration allowing ecommerce Shopify users to synchronize customer data, shopping behavior, and transactional information with the Blueshift platform. Using Blueshift’s personalization and cross-channel orchestration capabilities, Shopify merchants can optimize engagement across email, SMS, web, and mobile channels. Other CDPs with Shopify integrations include Segment, Oracle, and Listrak.
Customer experience company Airship may be mobile-first, but its full range of capabilities developed for apps are now available on the web. This will allow CX teams to create unified experiences across apps, websites and other digital channels. Airship Journeys AI is available to create journeys, text and imagery across Airship-supported channels, particularly supporting the collection of zero-party data.
Two Harvard students have demonstrated the possibility of linking Meta smart glasses with facial recognition technology making it possible to grab personal information about someone just by looking at them. They used a face search engine called Pimeyes and linked an LLM to combine data from a range of people search databases. The Meta Ray Bans 2 used in the experiment look like ordinary eyeglasses: the students described their results as creepy.
Supermetrics, the marketing intelligence and analytics platform, has acquired the CDP Relay42, another example of an independent CDP being picked up by another kind of vendor although not this time a digital experience platform. The companies plan to connect Supermetrics’ insights into campaign performance with Relay42’s customer data and personalization technology.